Efficacy isn’t a number — it’s a formula. Inside the lab, we’re breaking down the mathematics of modern skincare and the real reasons your favourite products deliver.

Scent is the only beauty category that speaks directly to the brain’s emotional HQ — no wonder it's booming. Here’s why nostalgia is fragrance’s most powerful ingredient.

Beauty’s next big innovation isn’t in the formula—it’s in the delivery. From microneedle patches and LED masks to nanocapsules and smart skincare devices, next-generation delivery systems are rewriting the rules of performance.

From cult-favourite lip products to must-have skincare, hundreds of viral launches reveal a repeatable pattern. Here’s the 4-step formula that drives excitement, loyalty, and lasting impact.

Flavia Zhamo, the visionary behind EC Studios and Everyday Chemist, is redefining the beauty industry with her deliberate focus on slow beauty, innovation and collaboration. Shaped by her roots as a poet and the daughter of a chemical engineer, we talk skincare, art, and science—and how she creates her best-selling products from scratch.

From the kitchen to the lab, beauty is taking a page from the food industry’s book, serving up skincare that’s just as nourishing as your favorite meal.

You’re going to want to sit down for this. Only 39% of women hold board and executive positions in the beauty industry—despite catering predominantly to women.

I flew from Toronto to New York just for dinner. Here’s what I learned from 50 beauty and business Founders between appetizers and dessert.

Manufacturers are able to disguise approximately 3,000 fragrance ingredients under the term “parfum”, hiding potentially harmful ingredients and adding another barrier for consumers to have full ingredient disclosure. If you’re an avid ingredient scanner who does your research, you might be curious about how these regulations impact you as a consumer.

The Clean Beauty Market is expected to reach an impressive $22 billion this year. Skincare leads the charge, holding the largest share, followed closely by haircare and cosmetics. The problem? Despite this rapid growth, there is still no clear definition of what clean beauty is.

92% of consumers prioritize efficacy, highlighting the increasing need for clinical trials.

TSG Consumer Partners gains majority stake.

The beauty industry is undergoing a seismic shift, driven by technological advancements, personalization demands, sustainability focus, and global competition.

The end of “whitespace” in beauty and why big names are making their exit.